Both the catalog and the shop were geared toward male customers. “Our original idea was to have a store where men felt comfortable shopping for lingerie. 2010). At the same time, it was nearing bankruptcy. He went for the name “Victoria” to evoke the kind of respectability that is associated with the Victorian era. In fact, it inspired the idea behind one of the most recognizable and popular brands on the planet: Victoria's Secret. Mr. Raymond opened his first Victoria's Secret shop 16 years ago in the Stanford Shopping Center with a $40,000 bank loan and $40,000 borrowed from relatives. In June of 1977 the … 6. Shop bras for women at Victoria's Secret to find sexy bras in styles that fit you best! Around the same time, a man named Leslie Wexner walked into a Victoria's Secret for the first time. the most popular retail brand in the world. “He went through a couple of business failures and I think he suffered depression,” says Gaye. It couldn't have come at a more perfect time. He named it "Victoria's Secret" because it perfectly encapsulated the inspiration behind the business. Roy was embarrassed to buy sexy lingerie for his wife and decided to open a store of his very own. ویکتوریا سیکرت (به انگلیسی: Victoria's Secret) طراح، تولیدکننده، بازاریاب و فروشندهٔ لباس زیر زنانه و لوازم آرایشی در آمریکا است که توسط روی ریموند و همسرش گی ریموند در ۱۲ ژوئن ۱۹۷۷ تأسیس شده‌است. Sadly, as Wexner’s and Victoria’s Secret’s success grew, Roy Raymond, despite his keen instincts, saw his life fall apart. By 1995, Victoria's Secret was worth $1.9 billion and had 670 stores across the country. Anonymous. No she is not..... She is married to the famous soccer star David Beckham... 0 0. His idea was to open up a classy lingerie place where men would feel comfortable shopping. Roy Larson Raymond (April 15, 1947 – August 26, 1993) was an American businessman who founded the Victoria's Secret lingerie retail store in California in 1977. Just last night, the success and splendor of the company was put on display at the Victoria's Secret Fashion Show. Archived. He jumped to his … There is nothing that explains America to Brazilians better than this story. The prestigious US investigation included interviews with more than 30 current Victoria's Secret executives, former employees, employees, partners, models and court documents. Raymond's idea was revolutionary. „How Victoria's Secret Made Lingerie Mainstream - The Daily Beast”. Roy Raymond had an inspired idea back in 1977. He borrowed $40,000 from a few family members, and got another $40,000 from a bank loan. Yet, as history has shown, even the most powerful empire will fall if it isn't able to build on past successes and recognize necessary changes. Roy Raymond was able to found a small empire because he understood this. It's incredibly sad that Raymond ended up killing himself. He’d invested nearly a million dollars of his own money in the business and was made personally liable for all of its debts after never getting it incorporated. Ten years before The Social Network I told everyone I met in Brazil the story. 1235. But that was nothing compared to the billions that he could have earned had he stuck it out and not let it go. 3. 0 0. 2018. Roy Raymond: The tragic genius at the heart of Victoria's Secret. In nature and in business, adaptation is key to survival. Executive summary: Founder of Victoria's Secret. He wasn't able to look beyond the limits of his own perspectives and see what the consumer desired. TIL Victoria's Secret was founded by a man that felt embarrassed when buying lingerie for his wife. As Naomi Barr notes for Huffington Post: "He chose the name 'Victoria' to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria's 'secrets' were hidden beneath.". 1 decade ago. Roy Raymond, who founded the Victoria's Secret retail chain, was found dead on Thursday in San Francisco Bay by the Coast Guard. The sexiest panties & lingerie. The saddest part about Raymond’s life is that he killed himself after not being able to participate fully in the potential of his company. He took Raymond's initial idea and built a vast empire, creating a business loved by men and women alike. He was 47. The founder of Victoria's Secret was a man. 3. Victoria’s Secret continued to work with MC2-represented models after Wexner severed ties with Epstein. Ultimately, Wexner saw Victoria's Secret's potential and bought the business from Raymond for $1 million in 1982. Something was missing, but Raymond couldn't put his finger on it. DidUKnow. Roy tried other projects, but could never get anything going. Mr Raymond threw himself off San Francisco’s Golden Gate Bridge in August 1993. The founder of Victoria's Secret was a man named Roy Raymond. He spoke with other male friends and came to the realization that there was a huge gap in the women's underwear market. ↑ 7,0 7,1 Barr, Naomi (30. Simply put, he saw that the business really only catered to men and was failing to attract a significant following amongst women because of it. In essence, he created a situation in which men loved to look at the catalogue and women loved to shop at the stores. Anonymous. It all began when Roy went shopping for me, and felt out of place in a lingerie store. 1 decade ago. Roy and Gaye divorced in 1993 when Victoria’s Secret was flying high as the largest retailer in the United States. Wealthy financier Jeffrey Epstein has killed himself at a New York jail, according to authorities in New York and media reports. It's true that Victoria's Secret was initially founded for men, but Raymond lacked the insight to realize how much this would limit his business in the long-run. Not long after, Raymond and his wife ended up getting a divorce. Ed Razek, for decades one of L Brands' top executives, the parent company of Victoria's Secret, has been the subject of repeated complaints of inappropriate behavior. Sometimes it's much easier to accept failure and move on from it than it is to live with regret. 4 There is no suggestions that Mandelson knew of Jeffrey Epstein's crimes in 2005 Credit: Handout - Getty He was trying to start another company but things didn’t go well, and he saw only one way out.” “It’s so sad, because he was young, creative, really a brilliant businessman, but he suffered setbacks and couldn’t seem to bounce back from them. Raymond imagined an interior with Victorian boudoir. Following his disastrous visit to the department store, Raymond had an epiphany. Epstein killed himself on August 10 while awaiting trial on charges of child sex trafficking. After Raymond sold Victoria's Secret to Leslie Wexner, he started a children's retail store. 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